Understanding stats

## Understanding your affiliate statistics

Your affiliate dashboard displays several metrics that help you evaluate performance. Here are theThe most important ones:
ones include:

- **Clicks:** The number of times visitors clicked your referral links or banner ads. This shows how attractive your promotional materials are.
- **Click-Click through rate (CTR):** CTR measures theThe percentage of impressions that resulted in a click (clicks divided by impressions). CTR measures interest in your promotion.
- **Conversion rate (CR):** The percentage of visitors who completed a desired action (such as purchasing a product) after clicking your link. A typical affiliate conversion rate is around 1–3 %. CR measures results rather than interest.

### How to view your stats

1. Log in to your IllusionCloud client account and go to **Affiliates → Statistics**.
2. Use the date range filters to view metrics for a specific period. You’llThe seedashboard graphs and tables showingdisplays total clicks, conversions, commission earned,earned and pending commissions.
3. Click on any row to see details of individual referrals, including the order ID, amount earned and status (pending or approved).

### Improving your performance

Improving your stats requires more than just increasing clicks. Focus on the complete funnel:

- **Analyse drop‑drop off points:** Study where potential customers leave the funnel. If many visitors click but do not convert, review your landing page, pricing or product presentation. Identifying and fixing these drop‑drop‟off points can significantly boost conversions【676863528223571†L317-L327】.conversions.
- **Improve page speed:** More than half of mobile users abandon a site that takes more than three seconds to load【676863528223571†L331-L337】.load. Optimising images, using caching and choosing fast hosting can reduce load times and improve both CTR and CR.
- **Targeted traffic:** Sending targeted traffic from audiences interested in game hosting or server infrastructure usually yields higher conversion rates than generic mass traffic. Tailor your messages to speak to these niches.
- **Test different creatives:** Experiment with different headlines, adimages, copy and banner sizes to see what resonates best. Use your stats dashboard to compare results.
- **FollowMonitor programconversion rules:rate:** MakeTrack sureyour youconversion adhererate alongside CTR to theensure program’sthat guidelines. Spamming, misleading claims or incentivisedincreased traffic maytranslates resultinto inactual reversals and can harm your reputation.

Monitoring these metrics regularly and making incremental improvements will help you understand what works and increase your earnings over time.

who see your ad or link and decide to click. It’s calculated by dividing total clicks by total impressions and multiplying by 100.purchases. A high CTR means your creatives resonate with your audience, whereas a low CTRconversion indicatesrate thatmeans your messaging or placementyou may need improvement.to CTRrefine onlyyour measureslanding interestpage —or it does **not** tell you how many of those clicks turn into purchases【676863528223571†L152-L171】.offer.
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works.