Understanding stats

## Understanding your affiliate statistics

Your affiliate dashboard displays several metrics that help you evaluate performance. Here are the most important ones:
- **Clicks:** The number of times visitors clicked your referral links or banner ads. This shows how attractive your promotional materials are.
- **Click-through rate (CTR):** CTR measures the percentage of 

### How to view your stats

1. Log in to your IllusionCloud client account and go to **Affiliates → Statistics**.
2. Use the date range filters to view metrics for a specific period. You’ll see graphs and tables showing total clicks, conversions, commission earned, and pending commissions.
3. Click on any row to see details of individual referrals, including the order ID, amount earned and status (pending or approved).

### Improving your performance

Improving your stats requires more than just increasing clicks. Focus on the complete funnel:

- **Analyse drop‑off points:** Study where potential customers leave the funnel. If many visitors click but do not convert, review your landing page, pricing or product presentation. Identifying and fixing these drop‑off points can significantly boost conversions【676863528223571†L317-L327】.
- **Improve page speed:** More than half of mobile users abandon a site that takes more than three seconds to load【676863528223571†L331-L337】. Optimising images, using caching and choosing fast hosting can reduce load times and improve both CTR and CR.
- **Targeted traffic:** Sending targeted traffic from audiences interested in game hosting or server infrastructure usually yields higher conversion rates than generic mass traffic. Tailor your messages to speak to these niches.
- **Test different creatives:** Experiment with different headlines, ad copy and banner sizes to see what resonates best. Use your stats dashboard to compare results.
- **Follow program rules:** Make sure you adhere to the program’s guidelines. Spamming, misleading claims or incentivised traffic may result in reversals and can harm your reputation.

Monitoring these metrics regularly and making incremental improvements will help you understand what works and increase your earnings over time.

who see your ad or link and decide to click. It’s calculated by dividing total clicks by total impressions and multiplying by 100. A high CTR means your creatives resonate with your audience, whereas a low CTR indicates that your messaging or placement may need improvement. CTR only measures interest — it does **not** tell you how many of those clicks turn into purchases【676863528223571†L152-L171】.
- **Conversions/sales:** The number of orders or sign-ups generated from your referrals. This is the primary measure of how effective your promotion is at generating revenue.
- **Conversion rate (CR):** This shows the percentage of visitors who completed a purchase or action after clicking your link. To calculate, divide the number of conversions by the number of clicks and multiply by 100 (e.g., 5 sales from 250 clicks = 2% conversion rate)【676863528223571†L188-L207】. Typical affiliate conversion rates range between **1 % and 3 %**, though this can vary widely based on the offer, audience and funnel quality【676863528223571†L188-L207】.